The success of every blogger depends on how many users visit his blog, it is what makes him trusted by search engines and by people also, but that couldn’t be achieved overnight, it needs hard work and consistency.
After creating a blog, and done writing the first blog post, the next step is to know how to make the blog visible and get users to visit the blog.
Just think how awful it will be when you take a product to market place but nobody asks of its price, not to talk of buying it. Its same thing here, whenever you write an article on your blog, you want people to read it, you want it to go viral.
And when the traffic of your blog stays dormant or stagnant, you may feel discouraged, and may even decide to quite blogging.
Many quite blogging due to the lack of traffic, which is just the outcome of not doing the right thing at the right time, so I decided to write this in-depth article, to help newbies learn the steps and methods to follow while trying to generate traffic into his newly created blog.
In this article, I will only explain in details the legal and most trusted ways of driving targeted traffic into your blog, which are tested and found to be effective by top bloggers.
Note that, buying traffic is not recommended, and will not bring users that are willing to stay or make a buy on your blog; the best is to focus on organic traffic, which will make your blog worth trusting.
Now let’s start
WHAT TO START
MAKE YOUR BLOG VISIBLE
Some newbies make the mistake of making their blog invisible to search engines, which will definitely stop search engines from indexing their blog.
Although it is recommended to do so while in the process of building the blog, to prevent users from visiting your unfinished blog.
But it is also a grievous mistake not to unblock it’s visibility after finished building the blog, just think how many users you will lose because of that, note that most traffic come from search engines, so make sure your blog’s visibility is on.
SUBMIT YOUR BLOG TO SEARCH ENGINES
I do recommend that you should submit your blog to search engines; because this is what will give the search engines the privilege to make an in-depth crawl to your blog.
And I am sure I don’t even have to repeat the significance of search engines in driving traffic into a blog, you knew it.
SUBMIT TO SEARCH CONSOLE
One might ask, WHY SEARCH CONSOLE, after I have submitted my blog to search engine?!
Submitting your URL (that is the address of your blog written in format of http://yourblog.com or http://www.yourblog.com) to search engines will only help search engines index your blog.
But if you want to track its performance, you need search console (also called Webmaster console).
Some of the benefits of using search console include:
- Your data can appear as a rich result (a snippet) on Google (when you submitted your blog to Google search console)
- You can use the feature of mobile usability to improve your site with customized reports.
- You can also submit site maps which serves as a map that will direct search engines to each and every content in your blog, hence enhance your blogs visibility on search results.
- Get the analytic report of your blog; know where your visitors come from, which keyword brings visitors most, session by visitors, etc.
And lots more benefits.
IMPROVE YOUR BLOGS PERFORMANCE
SPEED UP YOUR BLOG
It’s obvious, none will like to stay on a blog that takes long to load, a second delay will make you lose traffic.
You can do so by compressing the images you upload , caching and lots more options.
If you are using WordPress (Self-hosted), there are many plugins that could do that for you automatically, which you can find for free or premium, that is paid, from third party websites.
But a slow website or blog lose traffic, so your blog needs to load fast.
HAVE A PLEASING DESIGN
Your blog should be appealing and admirable, it should look clean and good, this can also help keep visitors, because we all love beauty.
But this doesn’t mean you should fill your blog with designs, it may slow your blog.
A simple and clean design will be okay, you can hire a developer if you are not god in that field.
Just make sure your blog is simple, clean and good.
HAVE GOOD COLOR COMBINATION
Imagine, what will be your reaction when you visit a blog, and just find out that the background color of the blog is black with grey font color, when as to me, it will a capital NEVER again, not coming back to eternity.
So make sure you use good colors on your blog, colors that will make your post visible (even without medicated glass, lol).
You can hire developers for that if you are not professional.
HAVE SSL CERTIFICATE
I know many will ignore this, but it’s a serious issue.
How do you expect a visitor to return when he gets warning on his browser that your blog shouldn’t be trusted?!
Purchase an SSL certificate for your blog to add more value to it, and to make it worthy of your visitors trust.
Most web hosts give free SSL certificates to their clients, hub8 is an example, and their service is good you can give them a try.
WRITE GOOD CONTENT
I keep repeating CONTENT IS KING, no matter how beautiful your blog is, visitors won’t stay if there is nothing reserved for them.
Writing a qualitative content is the key, without it, your blog is no more than a skeleton (won’t function).
Your contents need to be unique, don’t copy others, its wise to do what others are not doing, that’s what will make you unique, but copying others won’t work.
I have written a detailed article on how you can create a unique and good content that will surely standout in the crowd, you can check it out.
OPTIMIZE YOUR CONTENTS FOR SEO
Writing contents alone is not enough; you need to make it SEO ready.
You can do so by adding your targeted keyword in the header, first paragraph, image alt etc.
There are many things to do while optimizing your content, so as to make it search engine friendly.
But, bear in mind that, people are those to read your content, so make it friendly to them, others forget this and just filled their blog post with keywords making it less comprehensible to users, which instead of bringing users in, drive them out.
As a serious blogger, you need to exhibit the attribute of writing regularly, make it a habit.
Returning visitors will like to see something new, so if you don’t reserve it they may be disappointed, and look for other blogs.
Make sure you update your blog regularly with qualitative posts.
DO KEYWORD RESEARCH
Before publishing your blog post or article, its recommended to do a keyword research using various available tools, this will help you choose the best keyword to target.
GET BACK LINKS
Back links are the external links pointing to your blog with a do follow.
Getting a back link from blogs with a good Domain Authority (DA) will help boost your blog’s traffic, because that will make search engines trust your blog.
You can get back links by writing a guest post or by requesting from bloggers.
Info-graphics are the imagery representation of data.
Using info-graphs will not only drive traffic to your blog, but will also earn you a back link.
This is because when someone views your blog and got interested to your info-graphic, he may link to it on his blog.
COMMENT ON TOP BLOGS
Commenting on top blogs is very important, top blogs have good DA and huge traffic, so by commenting with your link to your blog, you may get a decent traffic from the visitors of that blog.
But you should try to be among the first five (5) to have a better chance of getting you link clicked.
RESPOND TO COMMENTS ON YOUR BLOG
Engage with your visitors by replying to their comments, this will make them feel honored and would like to return to your blog another time.
I am fond of visiting Neil Patel’s blog, and when I saw he takes responding to comments seriously, I start researching on why, because I know there must be a hidden secret behind it.
So, always respond to comments by your visitors.
CREATE FORUM ON YOUR BLOG
It will be nice, if you give your users the ability to contribute, by interacting with each other.
Forum websites a doing good, take Nairaland as an example, it has millions of users and the 7th most visited website in Nigeria, according to statistics.
Add forum feature to your blog, this will increase users engagement and will make them stick to your blog.
This wouldn’t be any big deal if you are using WordPress (selfhosted), with availability of bbpress plugin and its likes.
I have written an article on how you can create a self-hosted WordPress blog; you can check it out if you don’t know how!
CREATE SOCIAL MEDIA PROFILES
Having a brand account on Facebook, twitter, linkedIn, Quora etc will help boost your blogs visibility on search engine results.
Make sure you added its URL to your social profiles also.
If you are really active on social media, it will generate a huge traffic to your blog.
Some social accounts to have include: pinterest, tumblr, Facebook, twitter, Quora and others.
You can also create a Facebook official page like mine, and a group.
SHARE YOUR BLOG
Sharing your blog will enhance its visibility, so it is recommended that you share your blog to your social accounts.
Also share each of your posts to your social accounts and forum based websites.
CREATE AN EMAIL LIST
Creating an email list is very important and a vital strategy to use.
Visitors may forget to visit your blog, but an email reminder; they will tend to come back.
Make sure you have an email list subscription form on your blog, so users can fill, and with it you can promote each and every of post to them.
This will help in keeping your visitors updated, and hence bring them back to your blog.
In conclusion, driving traffic is a most, as long as you are serious about blogging, I’ve highlighted the key points starting from the basic settings to make your site or blog visible, some SEO practices and some Marketing Strategies.
You can implement all of the above, and in case if you have question or have other means or methods through which others can drive traffic, don’t hesitate, drop it in the comment box below.
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