It is a fact; none will like to hang on a slow website or blog, not even you.
Slow website will make your visitors make a U-turn and find another alternative.
As experimented, a 1s delay may result in loss of 7% visitors and could potentially cost you $2.5 in lost sale every year as said by Neil Patel.
So it’s time to work on the speed of your already created blog, to ensure it is within the Google’s recommended 0.45s, which will please your visitors.
In this article, I will explain some 14 ways in which you can increase the load speed of your blog.
But just before then,
WHY IS SPEED IMPORTANT?
IT IMPROVES SEO: Google have recently disclosed that site speed will be a factor to be considered in ranking websites.
So it’s time to work on yours, improve it.
IT IMPROVES READERSHIP: We all want readers to our blog, and speed plays a vital role in making users visit your blog frequently.
If people don’t enjoy being on your blog there is a big chance they won’t return to it. For example, although they produce good content I don’t click through to Forbes anymore because you have to go through an advert screen first. – Ramsey
And, here comes
WAYS TO SPEED-UP YOUR BLOG
CHOOSE A GOOD HOST
Many bloggers got it wrong from here.
Choosing a good host is the first step, and most crucial one in speed optimization.
Choosing a bad host will surely slow your blog, which will irritate your visitors, hence drive them away, no matter how informative your blog is, or how well it is designed.
You can use bluehost being recommended by wordpress or try hub8 as an alternative.
START WITH A SOLID FRAMEWORK
A framework is very important and vital thing to do before launching your blog, as it plays a vital role in the performance of your blog’s speed.
A FRAMEWORK refers to a code library that is used to facilitate development of a theme.
CHOOSE SOLID THEME OPTIMIZED FOR SPEED
Choosing a solid theme optimized for Speed is a must.
One may be using a good hosting, alongside a solid framework, but still have slow website or blog, the theme may be the cause.
So it is advisable to get your theme optimized for speed, which will help retain your visitors.
OPTIMIZE HOMEPAGE TO LOAD QUICKLY
It is a fact, we all decide wether to stay or leave a website or blog from the first impression we got in it.
So when visitors visit your blog or website and it takes long to long, they will definitely leave, not bothering to dig deeper.
So it is a wise idea to make sure your homepage loads faster than any page.
Images play a vital role in slowing down a website or blog, but the fact is we can’t do without it.
The only solution is to optimize it.
Image optimization simply means reducing its size.
This can be done easily done automatically with the help of plugins if you are using WordPress.
EFFECTIVE CACHING PLUGIN
WHAT IS CACHING?
Caching refers to the process of creating static versions of your content, and serving that to visitors.
Static pages are generally rendered quickly in browsers. This leads to faster performance of your website.
HOW CACHING SPEED UP YOUR BLOG
In WordPress, rendering or fetching a page (or post or custom post type) requires back and forth queries to be sent to and from the database.
Caching creates static copies of your post or page, and serves that to visitors.
This way, the back and forth queries to and from the database can be avoided, thereby reducing the server load.
OPTIMIZE WORDPRESS DATABASE
Database might clutter and create junk which occupies memory and causes performance issues. This requires frequent database optimization and cleanup to keep it working smoothly.
WP-Optimize is a WordPress optimize plugin used to optimize database in WordPress. This plugin is widely used and cleans the database effectively and automatically. This plugin can easily be downloaded from the WordPress dashboard.
KEEP WORDPRESS UPDATED
Another important factor is WordPress Update.
WordPress, being an open-source software got updates regularly.
These updates are made to patch some holes that may be threatening to your website or blog or to bring about other developments.
So, hanging onto an old version of WordPress may slower your blog or website due to a problem which is resolved in the latest edition.
So it is advisable that you update your software whenever an update is released.
SPLIT COMMENTS INTO PAGES
Splitting comments into pages will help improve site speed.
It is advisable to split comments that are bulky or many, to reduce load times, which will enhance the overall load speed of the blog.
DON’T UPLOAD VIDEOS DIRECTLY
Uploading videos directly will definitely slow down your blog, and thus, it is not advisable to do so.
But rather, you should upload your videos on third parties, then embed it on your blog, this will help in optimizing your blog for a better speed.
USE FASTER SLIDER
For those that use slide plugin to display slides in their websites or blogs, it is advisable to use an effective and faster slide, it will help reduce the load speed of your website or blog.
USE FASTER GALLERY PLUGIN
If you use a Gallery plugin, it is also advisable to use a fast one, for a faster website or blog.
DISABLE HOTLINKING AND LEECHING OF CONTENT
WHAT IS HOTLINKING?
Hotlinking is when you find an image on the internet somewhere and use the URL of that image directly on your site.
This image will be displayed on your website but it will be served from the original location.
This may be very convenient for the hotlinker but it’s actually theft as it is using the hotlinked site’s resources without permission.
WHAT IS CDN?
A CDN is an abbreviation or Content Delivery Network, which is a distributed server system between clients, which is designed with the intent to improve the performance of websites.
The content is accessed from the closest server to the party from which it is being accessed. The result is a fast-loading, highly reliable website.
HOW IT SPEED UP YOUR BLOG
When a website uses a CDN, a visitor requesting it will only load the core HTML from the origin server.
This process speeds up your site in several ways.
First: it reduces load on your server since it is handling less processing.
Second: since CDNs have your content duplicated all over the world it is more likely that the visitor can load these files from a server that’s closer to them.
Third: some browsers limit how many concurrent connections a visitor can have to a single server.
By utilizing another server it allows multiple parts of your website to be loaded at the same time since it can open more connections to different servers.
Having seen the vital role speed plays, from improving your blog SEO to increasing your readership which are essential to every blogger.
It is time to apply the above listed 14 ways into your blog.
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